The Power of Information Design

An example of what information design can do Before After

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Cedarburg Art Museum Film Studies

Proposal: The Art of Film: Horror & German Expressionism On the website Rotten Tomatoes, The Cabinet of Dr. Caligari is rated 100 percent. In fact, the “landmark of cinematic artistry” is the site’s fifth-best movie of all time. Site critics say: “Arguably the first true horror film, The Cabinet of Dr. Caligari sets a brilliantly high bar for the... Continue Reading →

Website Navigation

One of a series of white papers by Elizabeth G. Fagan dba EGF Consulting. Website Navigation Best Practices Organize navigation choices from the user's perspective. Navigation reflects logical categories that users immediately understand. Navigation clearly represents the website's organization and overall intentions. Navigation is broad rather than deep. In other words, navigation menus have many... Continue Reading →

Card Sorting

One of a series of white papers by Elizabeth G. Fagan dba EGF Consulting. Card Sorting Best Practices Toward an Intuitive Website Card sorting is a way to think about how users want or expect to see information on your website. Participants in a card-sorting session are asked to organize the content from your website... Continue Reading →

Girl Scouts Landing Pages

One of a series of white papers by Elizabeth G. Fagan dba EGF Consulting. This one was written for the Girl Scouts of Greater Chicago and Northwest Indiana. Landing Page Best Practices The process of creating a website is frequently much more involved than what we are doing now. It can take a year or... Continue Reading →

Search Engine Optimization

One of a series of white papers by Elizabeth G. Fagan dba EGF Consulting. SEO Best Practices Global navigation text links Internal linking structure will greatly influence whether a search engine’s spider can find other pages on your site in addition to the home page. From an SEO (search engine optimization) perspective, we prefer that... Continue Reading →

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