Elizabeth G Fagan portfolio

Girl Scouts Landing Pages

One of a series of white papers by Elizabeth G. Fagan dba EGF Consulting. This one was written for the Girl Scouts of Greater Chicago and Northwest Indiana. Landing Page Best Practices The process of creating a website is frequently much more involved than what we are doing now. It can take a year or … Continue reading Girl Scouts Landing Pages

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HSBC.com Home Page

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background Though the two websites were branded differently, Beneficial.com … Continue reading HSBC.com Home Page

HSBC.com About Us & Advantage

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background HSBC acquired Beneficial and HFC, which had been … Continue reading HSBC.com About Us & Advantage

HSBC.com Email

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background Beneficial/HFC marketers regularly communicated with customers by email. … Continue reading HSBC.com Email

HSBC.com Rate Reduction Program

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background A Beneficial/HFC program offers lower rates to customers … Continue reading HSBC.com Rate Reduction Program

HSBC.com Mortgage Refinance

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background With no clear sections and landing pages, the … Continue reading HSBC.com Mortgage Refinance

HSBC.com Multivariate Testing 1

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets. Background After redesigning/relaunching Beneficial/HFC.com, HSBC marketers wanted even more … Continue reading HSBC.com Multivariate Testing 1